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Applying Behavioural Science in Research
Behavioural science provides powerful tools and frameworks that enhance research by
Understanding behaviour
Identifying why people make certain choices, form habits, and respond to specific triggers.
Shaping behaviour
Using nudging techniques and behavioural interventions to guide decision-making.
By integrating behavioural insights into research, we go beyond observation—we develop strategies that drive real, measurable change. This leads to stronger decision-making, improved engagement, and, ultimately, a tangible impact on business performance.
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