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Science Behind Decisions

Nearly every marketing challenge has human behaviour at its heart

We want people to take up a specific behaviour…

We want people to do more
of an existing behaviour…

We want people to stop an existing behaviour…

Behavioural Science helps us to more deeply understand human behaviour and gives us tools to influence and change it

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Understanding Human Behavior and Why Behavioural Science Matters

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Key Principless from

Behavioural Science

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Applying Behavioural Science in Research

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BSCI concepts and Biases

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