Case Studies
Identifying opportunities
From Insight to Impact: Successful Expansion in the Chinese Dairy Market
The challenge
With a strong brand reputation in France and extensive experience in the yoghurt category, our client launched a range of yoghurts in China featuring diverse flavours and textures, which were well received. To capitalise on this momentum, the client sought to explore further business growth opportunities within the market.
The solution
We began by synthesizing existing research and a comprehensive analysis of category trends. Collaborating closely with the client, we developed hypotheses on potential growth areas. Leveraging our expertise in qualitative consumer insights, we conducted deep-dive research to identify stretchable product opportunities and actionable strategic directions.
The impact
Our research identified key opportunity spaces within the dairy and adjacent categories, as well as areas best avoided. This led to a series of iterative successful product development targeted launch strategies and go-to-market optimisations. Despite fierce category competition and economic challenges, our insights and strategic recommendations contributed to the brand’s sustained growth and market expansion.