Our Mission
Translating human behaviour into impact
Our Values
Collaboration
We are valuable as individuals, but we are even more powerful when we work together. We care about and believe that great ideas and inspiration come from everyone (our team, partners and our clients).
Courage
We value and encourage the strength to take risks and face challenges in the pursuit of growth. We believe that by being curious, daring to step outside our comfort zones and have imagination, we unlock our true potential and inspire others to do the same.
Compassion
We care deeply about about each other, those we work with and the work we do. This respect is integral to they way we work. It fuels and drives us to always do the right thing.
Celebrate
Celebrating and cherishing each other, is just as important as the work we do. We love our work and working together. Having fun strengthens relationships and creates a sense of belonging and pride that inspires us to reach new heights together. heights together.
TBAE's History
Founded in 2006, we're a team of professionally qualified psychologists, researchers, futurists and data scientists with a passion and skill for behaviour change based in Shanghai and Singapore.
Meet our team
